How to Use Chatbots for Social Media Marketing Success

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Chatbots for social media marketing have been here for some time, but aren’t quite as utilized as they should be. However, they seem to have the power to release a considerable social media marketing potential if used properly. A Facebook bot, for instance, can help you run a business more smoothly or keep the clients happy in the wee hours of the morning.  Therefore, we have decided to discuss the ways of using them to meet your business needs, so don’t be reluctant to delve into paragraphs below.

What Chatbots Do for the Users

From the user’s standpoint, you don’ t really care much about who is replying to your message on a Facebook page of a restaurant where you’d like to make reservations or at a store that you’re rushing to after work to get that perfect gift. It could be their social media admin or a chatbot for all you care, as long as you get the information you need when you need it.

This is precisely why chatbots for social marketing are important – they save business owners’ time and resources that are better spent elsewhere, and provide their customers with the information they need, even if it’s 10 o’clock at night on a Sunday.

What Chatbots Do for Business Owners

But what about using a chatbot as a business owner? Many people still view chatbots as robots, and there is definitely some truth to this comparison, but chatbots are not here to replace humans and take over the planet! No, quite the contrary – they’re here to help business owners prioritize their resources effectively while providing their customers with the kind of service they need.

So, if you decide to use the chatbot as a part of your overall online marketing strategy, the first thing you need to do is choose a platform where the bot will be engaged. For instance, it could be your website, your Facebook Messenger or Twitter Direct Message. The second step is to study the demographics of the people that visit that platform and program the chatbot accordingly by gathering as much information about your audience as possible.

Concrete Benefits of Using a Facebook Chatbot

According to Social Media Examiner, the 2018 Social Media Marketing Industry Report shows that only 15 percent of marketers are using a Facebook Messenger bot at the moment, but 51 percent plan on using one next year. It’s no wonder that marketers are willing to give it a chance considering that Facebook Messenger only has more than 2 billion active users every month!

This whopping figure tells us that Messenger is the place where people are having conversations with their friends and family and that it might be their preferred tool of communication because it’s more personal than email. Therefore, you should try capitalizing on the opportunity to communicate with your audience in a place where they talk to those people they consider close or important.

For instance, you can get started with a bot-based marketing campaign in Messenger for as low as $10 a month, and get in touch with your clients in a place where they clearly want to have the conversation!

What Do Others Do With a Facebook Bot?

At the moment, technology to make an AI chatbot isn’t developed enough to create a robot so sophisticated that it can read any text, perfectly understand its meaning, and offer the right answer with certainty. However, this is what we hope will happen in the future.

For now, most people who use Facebook Messenger bots don’t necessarily program them to answer every specific question about the business, but employ them similarly as a digital marketing campaign, in web funnels or email subscriptions, for instance. In other words, you can develop a digital marketing campaign using bots in Facebook Messenger, the exact place where people are hanging out.

Final Thoughts

Experts recommend identifying a business goal, such as building or increasing engagement, finding new business leads or increasing sales, and writing a bot copy that is personal, educational or entertaining.

This is an excellent way to put a bot to good use, even though it can’t answer every single question your followers might have. What it can do, however, is minimize the gap between your brand and your customers, accessing billions of people on Facebook.

Finally, a business that wishes to understand how chatbots work and use them to execute tasks has a better chance of meeting its customers’ needs, which will lead to a stronger business-customer relationship in the future.

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