If you’re wondering how to write blog content and employ current instead of dated SEO tactics to ensure your readers keep coming back to your pages for valuable information, we’ve got just what you need.
In the world of search engine ranking, things are moving pretty fast and in order to stay informed, you need to check back regularly with high authority authors and experts, and not hesitate to follow their advice. Below, we present the top 5 horrible SEO tactics that should no longer be used by anyone with Internet access, let alone by people with a serious ambition to attract and keep a readership, but which can still be found all over the web.
#1: Irregular Blog Posting Schedule
A blog post here and a blog post there are definitely not going to do you or your business much good. Blogging just because every business does it and so should you is pretty much a waste of time. You either allocate enough time and resources to do it right or you don’t bother at all (needless to say, you should opt for the former!)
Google doesn’t appreciate an erratic posting schedule one bit. It wants fresh content every other day, or on average 16+ posts per month. This way your website will have better opportunity to rank with more indexed pages and more targeted keywords, plus you’ll be steadily building your authority with the readers or users of your products or services.
Furthermore, if you blog 16+ times a month, compared to 0-4 times a month, you’re likely to get 3.5 times more traffic and 4.5 times more leads. In other words, make blogging a priority, create a blogging schedule, and make sure you actually stick to it!
#2: Using Exact-match Domains
Exact-match domains are those domains that contain a keyword phrase one’s searching for, such as tamparesidentialarchitect.com or airconditioningrepairmiami.com. For a while, these exact-match domains were a go-to tactic for many online marketers because they were a slam dunk with search engines.
Moreover, an exact-match domain could rank high up on the first page of Google much faster than a regular domain – we’re talking weeks here or even days. Still, the use of EDMs was often accompanied by other bad practices such as posting thin content that had little to no value for a reader, so it was just a matter of time those domains would be on the Google’s radar.
In 2012, these EMDs finally lost their cool when the search engine giant adjusted its algorithm. Nowadays, they’re highly likely to be ranked as spam, and aren’t really good for branding, meaning such domains are seen as less trustworthy by potential clients, which reduces the site’s conversion and kills its SEO.
#3: Keyword Stuffing
There was a time when search engines were only capable of detecting simple signals, such as keyword density, so stuffing a content page with keywords was only logical. Search engines are now far more sophisticated and can interpret lots of signals, making keyword stuffing outdated.
However, there are still marketers and business owners out there that aren’t reluctant to go with the copy that looks like it was written by drunk sailors, revealing very poor SEO content writing skills, which doesn’t help them build long, trusting relationships with potential clients. On the other hand, sprinkling a few key phrases throughout the text is far more beneficial and should replace this horrible SEO tactic for good.
#4: Short Content
Most people still think that short content, namely around 500 words per article, is what attracts most users to their page. These people are clearly living in the past according to a recent survey by BuzzSumo, which looked at more than 100 million articles and found that the most shared posts were super long – more than 3,000 words. Backlinko also did a similar study by looking at 1 million blog posts and found that long-form content correlates with higher rankings.
What this tells us is that readers want comprehensive articles that thoroughly answer their questions and dilemmas. Nowadays, Google definitely prioritizes articles that are much longer than your average 500-word pieces, and all websites, business owners and SEO marketers need to adopt this new trend and understand that this is what makes good blog content if they wish to ensure they stay on top of their game.
#5: Writing for Bots Rather Than People
You’ve probably come across more than a few web pages with content that was so awkward, and contained too many obvious keyword phrases that were totally out of place, making little to no sense to a reader looking for information about what your business was offering.
The truth is, at one point SEO specialists really had to spell everything out for the search engines to understand and rank a page, but luckily search engines are much smarter now and nobody needs to do this anymore. This ‘writing for bots’ is so primitive that it should be history because writing for people is not only more natural and leads to good SEO content writing, but it also speaks to your actual readers who buy your products or services.
What do you think is the worst SEO content tactic and why? We’d really like to hear from you in the comment section below!