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SEO for Crypto: Why is it so different?

By now, pretty much everyone who’s in any way related to an online business knows or has heard the term SEO. Short for search engine optimization, it’s a technique of building a website in such a way that allows it to get more visits due to showing up at the top of the result page […]

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Content Marketing VS PPC: Which One Wins?

In popular culture, digital marketing marks the era of smartphones, Instagram, influencers, and all those covert ways to place a product on the market that have been perfected over the past several years. With so much information coming from various sources, it’s often challenging to determine which online marketing campaign is more beneficial to your […]

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How Search Engines Use Machine Learning

Even though the Internet started changing the world back in the mid-1990s, the term “Search Engine” and its optimization became popular quite recently. These days, if you want to know the answer to a specific question like – what does digital marketing agency do, or you just want to type in an unknown word or […]

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The Importance of Quality Content in SEO Marketing

Although Google itself was launched in the late 90’s, it wasn’t until the beginning of the 21st century until search engine optimization (SEO) became a thing. Keyword went from being practically cannon fodder for ad-driven websites to a fine tool that savvy developers can use to boost their website and make it skyrocket in terms […]

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Understanding SEO and Understanding What is SEO

Let’s talk about SEO, what it means, how it can affect you and why should you care about it. It’s a process of that determines the ranking of a web page in search engine results. SEO, or search engine optimization, is just one branch of internet marketing, but a crucial one. It governs how visible […]

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Content Marketing Explained

In the ever changing and evolving digital reality, new methods of engaging with customers have developed. Content marketing is an approach to marketing strategy that focuses on planning, creation and distribution of valuable and relevant content with the aim to attract and maintain a specific target audience. What follows is their engagement which in turn, […]

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Why Use Pay-per-Click for Your Business?

There’s a really simple answer to the question above. The answer is: because it works. It’s deceptively simple, but we’ll try to clear up any misconceptions or questions you may have about pay-per-click advertising or PPC for short. If you’re looking to get any online exposure, knowing the best and the most cost-effective method to […]

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Social Media Marketing made Simple

Given that we’re living in the world where different aspects of an Internet Marketing never cease to evolve, it is crucial to mention the importance of the Social Media Marketing as one of the latest trends that have already proven to have a great potential for various business models. Moreover, a right SMM approach is […]

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