We deem it likely that by now everyone understands how important SEO is for your business. The days when a customer in need hops on his bike in the hopes of finding an expert nearby are long gone, and today’s users turn to search engines when they need a solution to their problem.
Below you’ll find our ultimate guide to awesome yet free SEO tools that allow you to improve your pages’ ranking in search engines without ever coming even close to being an analytics guru. These tools will help your website generate more organic traffic by improving your rankings, which translates into better conversion rates and essentially better business performance. Yes, we’re offering you a chance to generate free traffic, and who doesn’t want that?!
#1: Google Analytics Is Your New Best Friend
Google Analytics is a freemium analytics tool provided by Google, and it is used to analyze your page traffic. Google Analytics is integrated with AdWords, and is the most widely used services to evaluate an online campaign you’ve launched. It can track visits for you, tell you who frequents your page, at what time during the day, which page of your website they visit, the source which directed them to your website, how long they stay on a page, how many pages they look at, and what the bounce rate is.
In other words, Google Analytics gives you the opportunity to track the performance of your keywords during a SEO campaign and do a SEO audit, improving the right activities and discarding the ones that don’t work, making sure you invest your time and money in the most efficient manner.
#2: Embrace Google Search Console
Another great free online SEO tool, Google Search Console is a service that Google offers to its users to help them monitor and maintain a website’s presence in Google Search results. You don’t have to use the Search Console for your site to show up in Google’s search results, but if you opt to give it a try, it will tell you how Google sees your website, and what you need to do when it comes to optimizing it to rank as high as possible. The Search Console is a useful tool to literally anyone with a website, from a business owner, to a marketing specialist or a SEO expert, to a site administrator or developer.
#3: Analyze Your Competitors With SEOQuake
SEOQuake is a free browser plug-in that gives you a whole bunch of information about the performance of your website. It allows you to do an on-page audit in a jiffy, and to analyze internal and external links, URLs, anchor texts, and link types. Over 300,000 SEO professionals use SEOQuake in their browsers on a daily basis to review SEO metrics, such as PageRank, Alexa rank, backlinks, and keyword density, or analyze a search engine results page.
This tool will perform a SEO analysis of any page you find yourself on, including a density evaluation of the keywords of your competitors, for instance. At the same time, SEOQuake can tell you if your website is stuffed with keywords, which could result in the search engines penalizing you, or if there aren’t enough keywords on your page, which means your competitors will outrank you.
#4: Speed Things Up With PageSpeed Insights
PageSpeed Insights is an extremely useful little tool in digital marketing today because it analyzes the content of a website, and tells you what you can do to make that website faster, which is greatly appreciated by your visitors. You can make your web pages faster on all devices using PSI and ensure the people who land on them are given a kind of digital user experience that motivates them to stay on longer, and come back often.
According to Search Engine Journal, a good user experience is one of the essential elements to a website’s success, and PSI is one of the easiest tools you can use to make the visitors to your page happy campers. PSI gives your pages a speed score, optimization score, and page stats, and provides optimization suggestions that could be applied to the page. In addition to the fact that people are more likely to convert on a faster loading page, Google also takes page speed into consideration when evaluating landing pages, and deciding on the AdWords Quality Score of your page.