We live in a day and age where, in order to have a successful business, you need to do your best to promote your product. Oftentimes, self-promotion is the most important part of a business plan. A few years back, people used banners and ads to get users to check out their products and brands, but then people started using various ad-blockers in order to remove those annoying banners.
Today, most businesses use content marketing to introduce the world to their product, but most of the time, that’s just not enough. This is exactly where influencer marketing comes to the rescue. So, if you’re starting your own business or you simply want to spread the word of your product and boost your ratings, you should definitely try this form of marketing. Here’s the definitive guide that will help you achieve all of your goals.
What is Influencer Marketing?
It’s safe to say that without a good influencer marketing strategy, your business can’t survive this unforgiving climate. But what is influencer marketing? It’s a self-promotional strategy that implies cooperation with people of influence who can help you increase your ratings and reach more audience. Of course, this is a quid pro quo kind of a thing, so you have to provide something in return, and that “something” is usually money. The key is to find influencers from your niche and hire them to promote your brand and your product.
Who Are Influencers?
Influencers are individuals who can affect the decisions people make when they’re purchasing a certain product. Also, these people have a big number of followers on their blogs and social media accounts. In other words, influencers are individuals who can make some real difference and persuade people to buy or not to buy something. Most men and women often mistake influencers for celebrities. Of course, certain famous people are pretty influential online, but true influencers reached a big number of followers by being great entrepreneurs, not by being famous for acting or singing.
Why Do You Need This Type Of Marketing?
Scott Cook, a co-founder of Intuit and a director of eBay once said that “a brand is no longer what we tell the customers it is, it’s what customers tell each other it is”. In other words, you need this type of promotion simply because word of mouth is still the best form of marketing out there. People don’t trust brands anymore, they trust other users when they recommend a certain brand. This is why a recommendation from a powerful influencer plays a crucial role in today’s marketing.
Set Your Own Goals Before You Contact An Influencer
Planning ahead is absolutely one of the most important things when it comes to promoting your brand. You have to set your goals before you even start looking for an influencer. This way, when you find one, they’ll know exactly what to do in order to attract a bigger audience.
Your Goals Might Be:
- Increasing the number of visitors on your website
- Boosting your organic traffic and ratings
- Boosting the product sales
- Reaching a bigger number of social media followers
- Targeting a specific audience and potential customers
Know Your Target Audience First
Before you hire an influencer, you should definitely decide on the audience you want to reach. A lot of companies and brands hire an influencer first, but that is a huge mistake. Know your audience first, and then hire an influencer who will be able to reach and persuade those people.
Benefits Of Influencer Marketing
We already said that this is the most efficient type of marketing out there, but here are the real benefits of Influencer Marketing:
- It produces instant and real-time results
- It engages more people than traditional marketing
- It’s much cheaper too
- Influencers have higher exposure than marketing agencies
To sum up, we believe that influencer marketing could be a worthy addition to your overall SEO strategy. Still, it appears that knowing your audience to the core is the prerequisite for hiring an influencer that will convey a message about your product or business properly. In this light, you might need an assistance either from a proven SEO expert or reliable agency, so don’t be reluctant to ask for it.