Every marketer’s or website owner’s dream is for their site to get to position #1 on the first search engine results page because the click-through rate (CTR) of the site in position #1 is 200% higher than that of the page in position #2! However, using the best-ranked keywords or authority backlinks is not the only way to achieve that dream. Another important factor is domain authority, which is a metric that predicts how well a site will rank. Today we’ll talk about ways in which you can increase domain authority of your page, and we present our top 5 tips that are guaranteed to produce results.
#1: Understand How Domain Authority is Measured
Before you can boost your domain authority, you actually have to know how to measure it. There are various tools on the web you can use to determine the domain score of your page, and Moz’s Open Site Explorer has been one of the most favorite free options until recently. However, OSE will retire soon, meaning it will stop updating PA and DA scores, giving way to a new – and if it’s to believe to MOZ officials – a superior tool called Link Explorer.
Still, there are other incredible tools that measure authority and trustworthiness of the domain all the while enjoying great popularity among online marketers, such as Ahrefs, SEMRush, and Majestic, just to mention a few.
And now, let’s talk a bit about low and high PA and DA scores, and the ways we can interpret them.
Firstly, one shouldn’t get discouraged if they are the owner of a new domain and notice that their DA is low. Moreover, it’s only logical to assume that brand-new websites will have low domain authority scores due to the lack of good overall on-site SEO or a quality content that sometimes takes a significant time to create, especially if you’re in a competitive niche.
Secondly, there are examples of many sounding domains, such as BBC News or CNN, for instance, which boast DA scores ranging from 93 to 97, at least according to OSE. However, you can rest assured that an “average” score of 35-40 is also a reliable indicator that you have an excellent website, especially if you’re the owner of a small or medium-sized business. As a matter of fact, it’s more realistic to chase something close to this goal.
Finally, a good strategy to boost your domain authority can take years to produce the results you’re hoping to get (page #1, position #1), but that doesn’t mean you won’t get to reap numerous benefits from the process itself. Plus, even when you boost your DA score by a ‘mere’ 5 points you’ll get to see more visitors and more action on your website. As you can see, it’s all pretty relative in the world of SEO.
#2: Create High-Quality Content
The most important point that we want to get across today is that no SEO improving strategy, such as figuring out ways how to increase domain authority, will increase your traffic and boost your sales unless you have good content that readers actually want to read. Even though producing good content is not really an SEO boosting technique, it is the absolute first step to getting your website to rank as high as possible. If the content on your page is no good, nobody will share it or talk about it, and nobody will visit your site. If your page has no visitors, your SEO will never improve and your PA and DA won’t grow no matter what you do.
#3: Get Good Links
When you create good content in your niche which answers questions and informs your readers, other sites that talk about the same thing will want a link to your page. This strategy will organically increase your domain authority, among other things. Another way to get high-quality links is to share your page on Q&A sites, such as Quora. When someone asks a question and you have an answer on your website, help them out and give them an answer which you then back up with a link to your page.
Don’t cut any corners with links by getting involved in any sort of schemes or using obviously paid links because your domain authority is likely to suffer. Every once in a while check your links and remove the bad ones that lead to poor sites or are broken.
#4: Improve Your Overall SEO
As SEO plays a huge role in any website’s success, it’s no wonder that improving it can help boost domain authority as well. One thing you can do is make sure you have killer title tags and meta descriptions to help search engines and your readers process your content easily. The mobile version of your page is also super important because nowadays so much traffic is mobile to begin with. Your design has to be clean and extremely responsive. Otherwise, it will deter users and discourage them from coming back. As for the desktop version of your page, ensure you provide excellent user experience, coupled with good site speed and site navigation.
#5: Promote Your Page on Social Media
If you don’t want your content to stay on the website all by its lonesome, you better promote it all over social media. In addition to having social media sharing buttons on your pages, you should post links to your content on social networks relevant to your industry and encourage your followers to like, share or comment on it. Getting a bunch of shares means people like your content and/or consider you an expert in the field. If they think highly of you, they’ll visit your page and talk about it, recommend it to friends and boost your domain authority in the process.