Remember the time when blog posts had hundreds, sometimes even thousands of comments below the article? Those were the days when people could interact with the content, communicate with each other, and even contribute to the original article by providing the author with some interesting insights.
However, there were SEO agencies and individuals who learned how to take the advantage of it pretty quickly, in contrast to those who were dedicated to this noble cause and felt the genuine urge to help the author.
The Age of Miracles is Past
What happened there is that online marketers learned how to post a comment that is tailored around their page or a service, which included links to their domains or products. They were aware of the SEO benefits that one such link could bring, especially if submitted below the popular blog post.
Furthermore, getting a link that way wasn’t only easy and cheap but could also change the situation with SERPs to your advantage pretty quickly, especially if it was a part of a conjoint and aggressive SEO effort.
Fast-forward a decade to future, and now we have a completely different situation. Namely, there is a sea of websites and blogs with a stricter than ever spam control which does not allow visitors to shamelessly promote their content or products.
Social media, on the other hand, has also played its part in changing the blog commenting game in a way but that’s a whole different story.
Anyways, does everything above-mentioned mean that blog commenting as a link building strategy is now completely dead? Stick around and find out.
The New Age of Blog Commenting and Its Restrictions
It’s no wonder that one of the most popular link building strategies agencies and individuals used was sharing links in blog comment sections of reputable websites back in the day. This provided them with great results within a relatively short time span.
But over time, people started sharing links that are completely unrelated to the topic of the article because they believed that quantity was the pivotal ranking factor. Consequently, we got to witness dozens of blogs with a shaken reputation that started to lose their regular visitors due to frequent comment section spamming. As you can assume, the blog owners had to do something about it.
Firstly, a lot of blogs introduced a strict control of their comment sections and nowadays, the majority of reputable websites do not approve any kind of link in their comments, simply because they want to reduce spamming and self-promotion.
Secondly, the continual changes in Google algorithm accompanied by drastic variations in rankings taught SEOs that the giant was undoubtedly determined to separate the wheat from the chaff, meaning that spammy blog commenting was to be avoided from then on.
Finally, SEO agencies and individuals also realized that chaotic approach that usually relied on quantity over quality wouldn’t bring them any good. It’s precisely the abandonment of “the more the merrier” motto that marked the end of that era.
What Does All of This Mean for Blog Commenting as a Link Building Strategy?
These new rules don’t sound promising for everyone who is trying to improve their rankings and reach a bigger audience via this link building technique indeed, but is there a way around these restrictions? Yes, there is! Given that websites do not allow random links in their comment sections, you need to find a way to “hide” that link somehow.
Before that, we suggest you do a thorough research and see which blogs have a decent domain authority and are somehow related to your target niche and audience.
Then you can start posting comments that are well-constructed, smart, and above everything else, relevant. It’s actually simple if you sit down to think about it: if you want them to publish the comment with your link, you need to provide something useful in return.
For example, if the article is about cooking, you can share a certain recipe and post a link to a kitchen product you’re selling with an explanation that buying this product is the best way to prepare the mentioned recipe.
This method certainly requires more of your time as well as precise targeting, but it can and will pay off in the end if done right.
Final Verdict: Blog Commenting Still Makes Sense, But…
So, if you’re still wondering if this link building strategy makes sense in today’s market, the short answer is – yes, it does! However, you have to do it in a smart and creative way in order to avoid restrictions and bans from certain websites. So, make sure that your comments are relevant, because that’s the only way your links will appear in the comment section.
Finally, it wouldn’t hurt to mention that blog commenting has a pretty limited impacted if used as the only link building strategy. It was perhaps effective in the past but the new trends imply that we should use it as an integral part of a well-devised SEO strategy, especially given that the value of the link obtained in this way has dropped significantly over the last several years.