Whether you’re a small business owner, a blogger or a marketing specialist working on increasing a website’s ranking in search engines, there is a simple question you need a thorough answer to – What is on-page SEO and how do I use it to boost sales?
Below, we present the top 6 tips for on-site optimization that have the most weight with Google, so much so that they will catapult your website straight to the top of page 1 in search results.
#1: Content That Draws the Reader In
Good content is what every reader wants to see, and what every reader comes for. It’s the kind of content visitors want to reproduce or share, driving up the number of visitors and position on a search results page. Also, content doesn’t necessarily have to be written, although lots of people out there like to read good articles or infographics that beautifully combine creative design and a precise, creative word.
Content can be a video, an image or a text that draws the visitor’s attention, and keeps him or her on the page because it simply provides an answer to a question they are looking for. Of all search engine optimization tips, this one is definitely a starting point you build your SEO around.
#2: Title Tag with an Answer
Nobody will get to see your great content unless you have a catchy title tag. A title tag is a clickable title of your website that appears on the search engine results page. It’s important because it describes for the reader what the page is about, increases the page’s usability, and is thus extremely important for SEO and for increasing website traffic. The title tag shouldn’t be more than 60 characters long, and shouldn’t be all caps.
Also, if you want to ensure your title tag brings people to your page, avoid putting too many keywords into it, and try to come up with creative titles for every important page of your website. Ideally, every page should have its own killer title tag, but if this doesn’t seem feasible, stick to the major pages only.
#3: Keyword and Modifiers in Your Title
Not only does your title tag need to inform the reader of the content of the page as precisely as possible, it also needs to help rank your website high up on the search engine results page 1.
You don’t always have to start your title tag with the target keyword, but the closer it is to the beginning of it, the easier it will be for the search engine to rank your website well. Moreover, ranking for long tail versions of your main keyword is achieved if you wrap the keyword in modifiers, such as ‘2018’, ‘review’, ‘checklist’, ‘guide’, ‘course’, and so on.
#4: Clean URL
A nice and clean URL that unambiguously states the hierarchy of the content on the page plays an important role in optimizing your website to rank as high as possible. The importance of each category or page on a website should be clearly reflected in all the URLs.
Search engines use URLs to determine whether the information on a website is relevant, and whether they should display that URL as a search result. The cleaner the URL, the easier it will be for the search engines to classify a website, and display it among its results.
#5: Keyword in the First 100 Words
Good content coupled with bullet-proof SEO tips can do wonders for your website’s ranking or kill its chances of ranking well if done poorly. Good-quality content is short, precise, answers the reader’s question, and is responsive and creative.
Even when the text is worthy of a Pulitzer on its own, there are still a few tweaks you can make to improve its optimization. One such tweak is to put the main keyword in the first 100 words of your article after you do keyword research. Most people do this naturally, but sometimes we get carried away with long introductions and use our keyword much later in the article, which doesn’t help the search engines figure out what we’re talking about.
#6: Site Speed Matters
Google has repeatedly stated that site speed is one of the crucial aspects of having a well optimized website. Your site shouldn’t take more than 4 seconds to load because 75% of visitors leave a page that takes longer. There are various metrics that can show you how fast your website is, and a few tips for ensuring it is quick and highly responsive include using compressing images or switching to a faster hosting.
Last, but not least, don’t forget to check out Google Analytics and see how visitors react to your page. This will tell you exactly what changes, if any, you need to make in order to keep your site ranking as high as possible.