With an increasing number of mobile users around the world, many of them rather opt to do a voice search in Google instead of typing in their query. Not everyone is comfortable communicating with their mobile device in that way, but business owners and online marketers should definitely take voice search optimization more seriously, and start implementing SEO techniques to ensure their pages show up first in the search results.
Like with any other optimization, the point is to ensure that you don’t lose revenue but also to increase it as time goes on. Below, we present our top 4 techniques that are crucial for proper optimization and subsequent financial results.
#1: Make Sure You’re Mobile Friendly
People use Google voice search on mobile devices so the very first step in your optimization strategy is to make sure your website is mobile-friendly. You need a highly responsive design, and if you use WordPress you should be fine in this regard because most of their themes are responsive enough. However, you should not rely on your personal opinion about responsiveness and should use a Google tool, such as Google’s Mobile-Friendly Test Tool, to test how mobile-friendly your page actually is.
Fix anything that needs to be fixed, and then make sure your website loads quickly enough. With our attention spans getting shorter and shorter, most users prefer their websites to load, well, instantly. You can check your page speed, and follow the tips to improve or better optimize your page to increase its performance.
#2: Voice Search and Mobile SEO
Voice search and mobile SEO are definitely on the rise, and yet 62 percent of marketers don’t have a specific plan for voice search in 2018. We’d like to point out a few tips to tap into this trend the right way, firstly by stating that more and more mobile device users are getting comfortable with ‘talking’ to their device rather than typing in their query.
When it comes to features that technical SEO has to have for mobile devices, the first thing that comes to mind is schema markup. Schema markup adds structure to a website and alerts search engines when it comes to elements that relate to certain things, such as prices, people or events. In plain English, it makes it easier for a search engine to locate a response to a voice query. A regular mobile SEO audit is also a good strategy, while a XML sitemap that helps users and search engines navigate a page more easily goes a long way as well.
#3: Get Your Google My Business Listing
There are two typical ways a user might search for a local business. For instance, they can say ‘Chinese food delivery in Chicago’ or they might say ‘Chinese food delivery near me’. For case 1, if you have optimized your site for local keywords, such as Chicago, you increase your chance of appearing higher in search results. In case 2, Google relies on the user’s location to find an answer to their query, and turns to Google My Business Listings.
Claim yours and make sure your business name, address and phone number, area code included, are accurate. Also, associate your listing with relevant categories to make it easier on the search engine to find you, and post engaging photos of your business to persuade the user to choose you, and not your competitor.
#4: Use Blog Posts to Answer Customers’ Questions
Keep in mind that people use different keywords when they type in their query and when they use Google voice search. For instance, when typing questions are usually shorter, such as ‘dog groomer near me’, whereas in voice searches those queries tend to be longer, such as ‘what is the closest dog groomer near me’. Listen to your customer’s questions and put them in blog posts not only to come up high on the results page but to actually answer them.
Create content around those questions or optimize the current one. If you don’t know how customers describe your product or service, finding out should be the very first step otherwise you’d be missing out on important insight. Talk to your customers, put yourself in their shoes, create content that provides an answer for them, and see your revenue reach new heights.