Being an SEO-warrior requires you to be capable of devising online marketing strategies that will suit different businesses, especially if you’re trying to reach the very top as a service-providing agency. What all these strategies have in common is that they usually revolve around link building, which, as we all know, consists of many different sub-strategies.
However, we won’t be covering all of them now and will focus on using testimonials & reviews instead.
Reviews and Testimonials in a Nutshell
Nowadays, many brands and businesses are using this approach to increase the number of their links, hoping their pages will get crawled faster and ranked higher on search engines.
But did you know that testimonials and reviews as a part of an average link building strategy have been on the scene for quite some time?
Well, as it turns out, the marketers aren’t that popular among customers (what a surprise!).
Furthermore, customers are more likely to believe other customers who’ve happened to try a product or a service in question and decided to share their opinion on it in a form of a testimonial or review.
Simply put, if someone has used your business and stated publicly that they had a good time, chances are this is going to organically attract more people to try out whatever it is that you’re selling.
Why is it so important?
Because a customer will read 7 reviews on average before they decide to make a purchase, according to HubSpot.
Because it means you can have someone write a review or testimonial for a product or service you want to sell on specialized online review sites and even on social media.
Because there’s always the option that you write your own testimonial or review for a product or service you’re offering and thus save some money you can later invest in some other parts of your Internet marketing strategy.
Getting Reviews and Testimonials
Link building is a lot of give-and-take, which means that getting useful testimonials and reviews will require some resources.
For instance, a lot of businesses out there pay a blogger to write a review on their blog about a service or product they wish to promote and thus signal the search engines that their page is getting the attention from other pages.
However, writing testimonials and reviews can also work the other way around.
You can always sit down and write an honest testimonial about something that truly contributes to your business success. For example, if you’re an SEO agency, take a look at the SEO tools you use on a regular basis, figure out which one has been the most valuable for you so far and contact its publisher to tell them that you’re thinking about writing a testimonial about their product.
The other party will most likely pounce at the opportunity, and then you can see what happens from there.
Once you’ve written and sent your testimonial to them, simply ask them to include a link to your own site in a said testimonial if they decide to publish it. Apart from getting backlinks, this will also increase your page’s authority, you’ll be building the trust your customers have in you and you’ll keep your page relevant, which are basically three pillars of success in SEO, at least according to Search Engine Journal.
Social Media Mentions
Lastly, we want to take a quick look at how you can turn social media mentions into pseudo-testimonials and reviews that can be used to build links.
First, you must understand that there are a lot of instances where someone mentions things on the web without creating links to those same instances. Everyone does it all the time, even us.
However, this can easily be turned into a profitable moment both for you and whoever it is that you mentioned on social media. What you need to do is simply find pages and posts where your business is mentioned (you can use various tools for this, like Mention) and ask the owner to add a link to your page.
This will also give you an opportunity to build a relationship with those that mention you on the web, which potentially increases the amount of link building you can do in the future.
What do you think of using reviews and testimonials as a part of the link building strategy? We’d really like to hear from you in the comments below!