Nowadays, everyone wants to reach a bigger audience and generate more organic traffic, regardless of whether they’re a writer, blog owner, entrepreneur, or a salesperson. To accomplish this goal and be better than your competition, you must perform a more advanced keyword research. While most website owners tend to use the Google AdWords keyword planner, which is a tool designed especially for this job, we want to discuss another engine you can use for this purpose – Google Trends. This option is usually overlooked by most users, even though it’s perfectly suitable for this job. Therefore, if you want to try it out, here are 5 useful tips on how to use Google Trends for keyword research.
Research Your Favorite Niche Topics by Using Geography
Before you start creating content for your marketing campaign, you should research certain areas to see where your product might be accepted and appreciated. You can use Google trends to do this part of the research.
All you have to do is type in a specific keyword you want to use into the Google Trends search engine and it will show you a helpful data about the topic’s popularity in all countries and cities in the world. This way, you can focus your content on specific areas where people are interested in your product. This can save you some time and money.
Use It to Identify Seasonal Trends
The popularity of certain products and topics depends solely on the season or time of the year. That’s why, if you live in America for example, you should never write about rainy weather, umbrellas, or raincoats in the middle of August.
Writing about seasonal trends during the right season will bring you good results. So, in order to determine the exact time when some topics are “trending”, simply type the desired keyword in Google Trends and look for an increased popularity on specific dates. Knowing your seasonal trends will help you increase your traffic.
Google Trends Can Help You Create Your Content Calendar
We’ve already said that knowing how to use Google Trends for keyword research will provide you with amazing results. However, creating a content calendar is one of the best ways you can use this engine to make your job easier. What is a content calendar? Well, basically it’s a year-round plan for your content output.
For example, if you research certain topics like Oscars or Wimbledon, you’ll notice that the popularity of these topics reaches its peak at the same time every year. So, if you’re interested in producing content that’s related to these topics, you should make a calendar that will help you organize your content output. It’s a really neat option that will help you maintain a high number of visitors and readers.
This Engine Can Point Out “Hot” Topics That Are Trending Right Now, so You Can Use Them to Gain Some Traffic
As you know, we live in an age where certain products and topics unexpectedly go viral and become incredibly popular. Of course, most of them become irrelevant after a couple of months or days, but that doesn’t mean you shouldn’t use them to gain traffic.
Identifying these types of topics on time can be tricky, but Google Trends can help you with that too. By typing in desired keywords in this engine, you can see when a certain viral topic is most popular, so you can use this small window of opportunity and capitalize from a topic that is temporarily popular.
The “Related Queries” Option Can Help You Create Better and More Personalized Keywords
For your content to be successful and “visible” on Google, you need to target the right keywords. Furthermore, if you’re trying to attract a certain type of audience, you need to choose personalized keyword variations for your marketing campaigns. Google Trends can help you with that by using an option called “related queries”. This neat feature shows you the terms or queries people also search for when they’re searching for your term. This gives you an insight into people’s search habits, which can help you come up with the best possible keywords for your product.
For example, if you’re writing about tennis, you’ll see that when you enter this word into Google Trends, words like Federer, Djokovic, and ATP Tour will appear in related queries. You can use this information to create keywords that will attract most of the targeted audience.
All in all, Google Trends should have a place in your SEO toolbox. There are surely plenty of keyword generating tools out there, but Google Trends can also help you get the job done.
Have you already tried using Google Trends for your online marketing campaigns? If yes, we’d really like to hear about your experience in the comments below!