The social media landscape will see several changes in 2019 thanks to the fact that platforms such as Facebook, Instagram, Twitter, and the bunch are evolving faster than ever. Despite the fact that we had some ups and downs last year in the world of social marketing, there is no doubt that anyone who wishes to stay relevant in the coming months needs updated tactics to bring users to their pages, build trust and ultimately increase their revenue. Below we present the key elements of a successful social media plan template to ensure you get the most out of every campaign aimed at promoting your business.
Messengers Will Surpass Social Media
Various messaging apps have already surpassed social media platforms, and experienced marketers and big brands are taking notice. Users aren’t fazed by public posts anymore and are moving towards private messaging both to chat with their friends and stay in touch with their favorite brands. Heavy hitters in the game, such as WhatsApp, Facebook Messenger, and Viber have already introduced additional features, including Stories and news updates, and even automated bots for customer service purposes, making it easier to create killer social marketing campaigns.
Trust Will Be Crucial
There is a growing concern that social networks aren’t able to protect the privacy of their users’ data, and Facebook is learning this the hard way. This is one of the reasons why messaging apps are becoming increasingly popular. What we can take from this is the fact that every brand needs to build trust with its audience in order to prosper. One of the ways to do this is to admit your mistakes or update your followers on the changes that have occurred. Transparency is key when interacting with clients, especially if you want them interested in your future campaigns or products.
Focus on Fewer Channels
Long gone are the days when you had to present your business on every single social network out there. Just because so many businesses have an Instagram account doesn’t mean you should waste your time or other resources on it if Twitter is producing much better results for you. If you’re just starting out, you definitely need to test every channel of communication to see which ones yield the best results. Once you have a clearer picture of what works best, drop those with a low return on investment. Make 2019 the year you focus on quality instead of quantity when it comes to social media promotion. If you haven’t done so yet, review the performance of your current campaigns to ensure you choose the right direction in the coming period.
Videos As the Most Powerful Type of Content
Kudos to long posts that can keep the readers engaged, offer plenty of information, and answer the customer queries. However, in 2019 social media and its users are turning away from the written content and focusing more on the visual, in particular videos made to promote a brand. The most popular form of videos are short videos with captions because they appeal to mobile users and are widely accessible. Even long videos found on YouTube that are engaging enough can’t keep an audience interested for more than a few seconds, and there is no denying that live streaming is another big trend across all sorts of platforms because there are so many opportunities to benefit from a live streaming campaign.
Watch Out For Ad Saturation
Paid social media ads have been all the rage for years among marketers so it’s no wonder that consumers are getting sick and tired of them, especially when they are not being targeted in the right way. Paid ads have done wonders for many brands, and with Facebook being flooded with campaigns, Instagram has been taking over as the go-to platform for promotional posts. As more brands and social marketing experts are pushing their products all over social media, we’ve seen a steady increase in the cost to promote your business, which is definitely something to keep in mind, and savvy experts will focus on more than one platform in 2019 to highlight their products and services.