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5 Actionable Tips on How to Create Link-Worthy Content

For more than a decade now, writers and blog owners have been competing viciously in the SEO arena. Namely, these modern-day gladiators are working tirelessly not only to best their rivals but also to please the readers who seem to crave a relevant content endlessly. However, there are still many online marketers out there who […]

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Content Marketing VS PPC: Which One Wins?

In popular culture, digital marketing marks the era of smartphones, Instagram, influencers, and all those covert ways to place a product on the market that have been perfected over the past several years. With so much information coming from various sources, it’s often challenging to determine which online marketing campaign is more beneficial to your […]

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Content Marketing Explained

In the ever changing and evolving digital reality, new methods of engaging with customers have developed. Content marketing is an approach to marketing strategy that focuses on planning, creation and distribution of valuable and relevant content with the aim to attract and maintain a specific target audience. What follows is their engagement which in turn, […]

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