Guidelines targeting offensive, upsetting, inaccurate and hateful results
New quality rater guidelines are out, specifically updated to tell the quality raters how to detect offensive, upsetting, inaccurate and hateful pages. The purpose of this is to make the algorithm more accurate when penalizing this type of websites.
The so-called “Fred” update is officially confirmed. It affected quite a large number of websites. Google classified it as a quality update. Ad-heavy sites with low-quality content saw the heaviest penalization.
A big one
There has been an update accompanied by wild fluctuations in SERPs. Although unconfirmed, a vast amount of analysis suggests that it’s primarily related to content quality and site usability.
Big in Japan
There was a significant quality-related update targeting only Japanese market. Google Japan confirmed it.
Links and PBN
This update was spotted more by the tools, than on webmaster forums. However, it was discussed on black hat forums. It seems to target links, mostly from PBNs.
There was a small update spotted both by webmasters and the tools. SERP fluctuations have been more pronounced than usual, but not alarming nevertheless.
Mobile interstitials penalty
Google started penalizing mobile websites that are using interstitials (ads that block main content when accessing the website).